I was at Bergdorf Goodman in NYC recently, cruising the cosmetics buffet that is the lower floor, and I happened upon this smartly dressed kid who was standing Vanna-White-like in front of this killer display of lip glosses. Lo and behold, this young guy is Edward Bess, beauty entrepreneur and incipient cosmetics titan.
He has an exclusive deal with Bergdorf to sell his lipsticks and glosses there. He gets points just for totally having his act together at the tender age of 21, but the product, I must say, puts him over the top. I hate gloss as a rule (Nars was my favorite, but it leaves a bad taste). The Edward Bess lip gloss, however, is perfection. Gorgeous, shiny color and just a hint of flavor. Not chemical-y at all. Plus, the logo, the packaging... it's all modern perfection.
I was sold.
I bought the red gloss and had him sign it with a Sharpie. Makes me smile every time I pull out that autographed tube of gloss and gussie up my kisser.
You go, Edward Bess.