I hate to admit it, but I do get a little warm and fuzzy feeling when an Anthro catalog shows up, or when I walk into the store. I think I actually sighed and uttered "Oh, the promised land..." when I walked in there the other day with my better half. He just laughed.
"'One of our core philosophies,' explains Anthropologie president Glen Senk, 'is that we spend the money that other companies spend on marketing to create a store experience that exceeds people's expectations. We don't spend money on messages--we invest in execution".
Glen Senk is a genius.
There are very few stores that so completely nail the execution of a very well-defined sensibility. Even if you think they have a pretty cloying, romantic, fussy aesthetic, they are really good at what they do.
Every photo swiped from the super-charming blog Craving Anthropologie