Deborah Needleman, as you design freaks know, is the editor in chief of Domino. Domino was her brainchild. She was gracious enough to email me to let me know she read all of our comments. More on that in a moment.
When I wrote the open letter to Domino, I seriously had no idea that this blog would see its highest traffic ever and that the posts would generate about 130 comments total. Something hit a nerve with all of you, clearly.
As much as we love our magazines, the challenge is that it's just paper. You can't talk back. Sometimes it seems that publications aren't having the conversation with you that you want them to have. Blogs are the conversation. When it's quiet on the comment front, I can tell that you guys don't give a rats ass about, say, my latest recommendation of The Twilight Singers album. But when a post is good, holy hell, you people respond fast and furiously. The feedback loop is very, very clear.
Deborah's home. My kind of porn. Love it. Photo from NY Mag.
I wasn't sure if Domino was getting the feedback. (How can we ever be sure? The don't even publish reader letters.) Lucky for us, they were listening.
Here's the good news.... as one reader commented, "We're all saying the same thing... and that's reassuring. The magazine's diagnosis is pretty clear."
And luckily, the diagnosis merely calls for baby aspirin, not major surgery. The comments focused on about 4 things people would like to see removed from the magazine or tweaked. But overwhelmingly, what I heard was that most people still love Domino. They just want more of what made us love it in the first place.
I am going to exchange a few emails with Deborah with some burning questions and hopefully, she will be comfortable having me post some of her thoughts here soon. Generally, though, there isn't much more I can say that you all haven't already said. Your comments and suggestions were great; some very funny, some just fiesty, all very entertaining to read, so I thank you for taking time to post them.
Thursday, February 21, 2008