**Update: If you are coming to this page off a link from the Washington Post or the Apartment Therapy forum you may also want to check out the follow up post HERE and HERE for the final installment, which includes an email exchange with Deborah Needleman.**
There's no one else quite like you. That's why I'm devoted. But I don't need another beauty magazine. If I wanted that, I would buy Allure... I would buy Allure and say, "Well, gee, that's great. Thanks for reminding me once again as every other beauty & fashion magazine does that Maybelline Great Lash Mascara is the best mascara out there."
Please don't spend any more time on beauty. In fact, don't spend time on fashion either. About 100 other magazines cover each to mind-numbing exhaustion and I do not need to add you to the list. I want you to do more of what you do best.
For a magazine as popular as you are, can you please invest in MORE content about homes and home furnishings?
While we are at it, as much as I adore Ms. Marian McEvoy, her columns haven't taught us anything we don't already know. In the current issue her thesis is essentially, "Make your guests comfortable. Don't go overboard, don't be showy, but do try to make enough of an effort to show them you care." I believe most readers get this already and you took an entire page to tell me something I already know when you could have been giving us more decorno.
Also, no more "day-in-the-life" profiles, please. These seem to be of interest to the PR agencies who must set up these blind dates with Domino, but I don't get much from these. I don't want to know what moisturizer some jet set person uses on the plane. I would like you to use that page for a feature on - you guessed it - home and furniture design.
Domino, your lovely magazine is nothing but HOME PORN. Like Playboy, we are trying to get to the centerfold. We want to wipe drool off the pages of a Paul Costello photo spread. We are not exactly reading Domino "for the articles" - - unless those articles directly relate to your spreads on design, fabrics, furniture, home accessories, shopping for said products, other other info that will satisfy your design-hungry audience.
More porn please.
P.S. I do *love* the now semi-regular "Destination" spread. Lucky's version of these has guided me to excellent shopping in Paris, Buenos Aires, and New York, and I am now saving Domino's "Destinations" for future trips as well. So kudos for that feature. Keep it up.
Saturday, February 16, 2008