This is great. HERE.
“My father, before he died, told me, ‘I can’t stop these dreams — I keep seeing all the people I missed on the route,’ ” Mr. Backerman said.
...Mr. Beberman does not advertise, and his business is not listed in the telephone directory. The sight of his truck alone brings in more requests than he can handle, he said.
Still, the truck has its limitations. The rattling cases are so precariously perched that he will not risk driving over the Brooklyn Bridge to expand into Manhattan.
Mr. Beberman is choosy about whom he entrusts with his expensive bottles, many of which were hand-blown by Czech and Austrian makers before World War II. Each bottle holds 26 ounces. His customers must be serious about their seltzer and accept his rules. He refuses to carry cases up flights of stairs anymore. There are no half-case options. You order seltzer, you pay for 10 bottles. If you pay late, you do not get seltzer.