Thursday, October 1, 2009

Lonny.



That Michelle is one enterprising chick. I love that. Her new online magazine is out. You can see it HERE. Do report back on it, please.



This pool. Sweet Jesus, this pool.

61 comments:

Anonymous said...

it's Domino lite. Cute, but nothing new....not sure what the point is? Also, the font is so small I couldn't read the articles on my screen. I was tempted to print it out so we could read it in the office, but didn't....sigh.

Miss you, Domino magazine. Still.

court. said...

I have never worked so fast in my life! I rushed thru work today to race home and check out Lonny. Amazeballs.

Anonymous said...

Love it. Love Michelle.

I think it's tighter than Domino, more edited, more disciplined. Not as irritating (less Rita Konig, Marian McEvoy, etc.).

My only criticism: Enough with Eddie Ross.

Anonymous said...

I have a 16" macbook pro and have relatively nubile vision and I still can't read the stories.. i had to stop and just look at the pictures. The bachelor pad story ran overly long. And I'm not an Eddie Ross fan.

Did you delete some posts about JCREW from a few days ago? I was looking for them... Just wondering.

Anonymous said...

yes, agreed. I haven't looked through it all yet, but the mention of Eddie Ross in the table of contents made me a little hesitant.

traylas said...

Sorry... love it so far, and if you click on the mag, you can zoom in to make the font more readable.

Peck Avenue said...

Love it. I agree that it seems like a well edited version of Domino, and I love the fact that this online version lets you click on products to go directly to the source.

But DITTO on the Eddie Ross.

Decorno said...

I am not on the Eddie Ross program in general, so that means I haven't had enough overexposure to tire of him. I liked his rustic place. I kept thinking I need to meet a friend who has a country place like that. I should would like to be invited over for apple pie and beer. So, good job, Eddie.

EmElle said...

It's pretty cool, I guess. I think I'm just missing those glossy pages from ye olden days of yore. Tons of links on every page (as you hover over the pictures. i figured this out by accident.) which is quite fabulous. I wish there was a way to save the issues/bookmark the pages/attach sticky notes...maybe there is and I just haven't figured it out yet. That's totally within the realm of possibility.

And, yeah, enough with Eddie Ross. He's got some swanky digs, though, you gotta admit...

Anonymous said...

oh eddie ross drives me up the wall....seriously. i know the grammas must love him (both real grammas and the ones who are in their 20's who just love to use doilies) but god, he and his partner both just BUG.

anyway, i thought lonny was OK. not great, not the worst, but it did look exactly like the lovechild of Domino and Blueprint magazines.

Anonymous said...

yay! eddie ross ripped off martha stewert, has a boyfriend and an etsy store! so over it. he sure gave that rental a lot of love!

Anonymous said...

Totally agree re: Eddie Ross, enough already. He's not that interesting.

I thought the magazine in theory was very well done, but the writing is baaaad... Has potential, though. I went into full-screen mode and had no problem reading the type.

Amy said...

To be completely honest, I don't know. I may be one of the few blog readers who find this Lonny magazine pointless. While I enjoy most of the content, I'd much rather it be in blog format, updated regularly, like a daily basis, or whatever. Why does it have to look like a magazine on my screen? Why do we need a new "issue" once a month? It very suddenly seems like an outdated idea.

This is one of the reasons magazines are going out of business, IMHO. I much rather enjoy reading a couple of Decorno posts per day and going through the rest of my blog roll than picking up an entire magazine, flipping through it in under an hour, and tossing it. I like the instant gratification and the ease of reading a blog.

Also - One of the articles literally is a half page telling us about the budget-friendly Lack bookshelf from Ikea, and how awesome it is to store old magazines. Anybody reading Lonny already has a Lack bookshelf or at least knows what it is or just isn't interested. I'd much rather an article teaching ing me ways to style my bookshelf!

I may be among the very few, but if anybody else feels the same way, please voice your opinion so I don't feel all alone! Thanks Decorno for opening up the conversation and as always your awesome blog :)

Anonymous said...

Huge domino fan here...I'm still suffering from the void.

I like the idea of Lonny and it is a great first attempt, but I'm honestly not loving the "on-line magazine" format...it's just too tough to read. The fonts really need to be less fussy and beefed up, yes you can zoom but you lose a lot of the magazine experience if you have to fuss around with zoom in order to read it imo. I'm also going to want to save off photos. (maybe you can but I haven't figured it out)

I love decor blogs and I love decor mags...I'm just not sure this hybrid format works for me. I can save copies of the magazines and I can save off inspiration pictures from Decorno and other blogs...where does Lonny fit in for me?

Yansy said...

I love Lonny as much as I adore Patrick and Michelle. This issue was beyond my expectations.

LauraJane said...

I actually liked it, but agree it's confusing re: blog vs. magazine. I think I like printed better.

To be honest, I LIKE keeping the old magazines, I think they look great on the shelves, and friends love to read through 'em. Domino especially, since none of my Canadian pals ever heard of it.

I don't know much re: Eddie Ross, so he's still novel to me. I like shabby chic.

That will be all.

Anonymous said...

I like that it wasn't as girlish as domino. No articles on makeup, or how to launder your bras in lavender water.

I do have to say this: The cover was not a success. (Ahem.)

But overall, hooray for Michelle.

Anonymous said...

I actually loved it quite a lot. Surprisingly loved the online reading format. I opened it up to full screen on my Mac and had no problems reading it. Otherwise, the zoom thing was f-ing annoying.

I was surprised at the diversity of the magazine. You have your upscale trendy mommy look, the mod bachelor pad, the rich hippie, and well, Eddie Ross. They're not all for me, but it was kind of cool that they all got equal airtime.

Kind of love that it's tree friendly, and I don't have to store it like my old Domino mags, which are collecting dust in my closet.

My main criticism is that someone else gave room for Eddie Ross and that smarmy smile to promote themselves more. Enough and enough.

Anonymous said...

BRING IT ON! You can never have enough shelter magazines. And as far as the online format goes, I think we are going to have to get used to this or pray for an improvement in technology. Because paper mags are going the way of the newspaper which is going bye-bye. Makes me sad.

Anonymous said...

I haven't looked at Lonny yet but I'm with you on ER. He's got talent and his farmhouse is nice but that fake smile and PeeWee Herman getup has got to go. When he was six, it might have been cute. Not anymore.

Anonymous said...

I like it but there is nothing like getting a great decorating magazine in the mail, where you get to tear out the pages and put them in your wish list file.

I realize that this is green way to go - so right on.

Anonymous said...

It's been a few years since Eddie left Martha Stewart. Shouldn't he have something going on by now? A book, a cable show, a Guthy-Renker infomercial...?

susan said...

I agree with Amy... the online magazine format is a little tough... some information architecture and rethinking of the layout should occur. Something in between what it is now and a blog? Maybe where text columns are standardized on a side and the pictures are big and huge (and maybe product info pops up when hovered over with a mouse?) INNOVATE PEOPLE! The obvious appeal of flipping through a magazine just doesn't translate into webdome..

If you want Eddie Ross overload (and you didn't watch America's Next Top Design Star or whatever the malarkey was) then subscribe to his blog (or read a bunch of it) for a day or two and you will get plenty of his cheeseball antics to last a while. I admire his thrift store glam ethos and aesthetic to a point, but his blog is all sponsorship and self promotion and not in a classy way. And there is NO room in his comment for any constructive debate- it's all happy sunshiney smoke blown up his ass or nothing. (which is how I found the wonderful "LOL" hatin' world of Decorno- THANK YOU JEEBUS) I truly hope Lonny evolves and becomes a another great shelter site. P.S. I loved seeing Grace Bonney's House. Design*Sponge is always inspiring and never fails to fill my Domino void.

Katy Cowan said...

Domino magazine was really good... But then I don't mind this... :D

Lola Is Beauty said...

I think maybe I had insanely high expectations. I love what they're trying to do and I'm sure they'll take on board any feedback.

Deborah Needleman's house is incredible so I didn't mind the feature going on for days, whereas the super long features I wasn't so into just dragged and there was no way I was going to keep zooming and moving around to read the 100 yards of text (which contained quite a lot of errors but hey, teething problems).

If I put it in fullscreen and paper mode it was easier to read but I still had to zoom in to read the text and jiggle around on my 13" mac which eventually gives me a headache. And I kept mistakenly clicking links when trying to zoom.

I'm sure if they could make the text less faint it would be readable without zooming, even if it's small. And I must admit, my first thought was why does it have to be in a magazine format with pages - there must be a better way to make it work online and scrolling down is what we're all used to, not trying to flip. Even gliding across with no breaks would make more sense as pages wouldn't have to end on the right hand side, if that makes sense? You know, so a page could just flow into the next?

{I think that's the longest comment I've ever written...}

Anonymous said...

The publishing world is definitely in evolution, but I was more than a little disappointed that Michelle made such a low-blow comment about magazines on her opening page. She could use a little fact-checking. (Oh, that's not free too?) Not all magazines are "turning their last page." A few are still making a go of it. Dare I say prospering? Domino was tons of fun, but a viable business model? I'm afraid that's what happened there. I wish Lonny success, but they're going to have to be a lot more original with their content to make it worth returning to again.

i suwannee said...

i enjoyed it, but got really frustrated trying to read it and take everything in. i couldn't get the zoom to cooperate, so i felt like i was missing a lot that i'd normally pick up in a real magazine.

it'd be 90% if it was tangible. right now it's about 60%.

Anonymous said...

is it me or is it bascially lifting domino's art direction and format, with a dash of cottage living thrown in?

Anonymous said...

I'm charmed. If they can keep it up, it will be interesting to see how it develops. I'm so relieved that others are having trouble reading it. I thought it might be my Mac and was going to go check it on my husband's PC. I didn't see an email address for them anywhere--but then maybe I just couldn't read it--but some one should tell them how difficult it is to read--and it's not the hateful white type on dark background.

PourPorter said...

So this will be somewhat OT, althought still relevant! I've got to jump in and agree with the people who aren't really liking the online magazine format. I'd have to agree it's a bit frustrating to navigate and it does feel dated. Here's the funny thing to me-the disconnect between creative fields(architecture, graphic design, interior design, fashion design, web design, etc). Within the web design community (my husband is part of it) there has been a huge focus in recent years on typography and developing web pages and blogs with a magazine/newspaper feel to them, but in a way that makes sense for the internet. And it's been done really well, too.
Had the people behind Lonny been informed of this, they could have had someone develop something that was much easier to navigate through but still gave the viewer the look and feel of a magazine, without the corny, clunkily implemented Flash based page turning elements.
As for Lonny, i'm going to cut it a break since it's the premier issue, and say that it looks to be promising. :)

Anonymous said...

I just went and read it on a large screen - much easier. But...I hadn't realised that ONE writer wrote the entire magazine. That's an overwhelming task, but the quality of the writing is uh, not good. Also needs copy editing badly.

Shannon said...

The homes featured are nice, however, it seems like such a blatant rip of Domino. It's a pain to read on a 13" screen, and the writing is not good. It's no Domino, and if they don't want to be compared they should come up with original fonts, layouts etc.

One question: is the Deborah Needleman's pool and garden? It looks like a different house. Did I miss a piece of text? That pool is insane.

Anonymous said...

For an inaugural issue put together pro-bono and written by a single contributor in a few short months, I thought this was an impressive and valiant maiden voyage.
Yes, the online format lacks some of the Proustian sensibilites of picking up a real paper copy one can take to the bathtub and dog-ear to death and store for future reference, so I would agree with the general consensus on the digital format front.
On another level, I found the editing to be tighter, more mature and a little more sophisticated than Domino -- a definite step in the right directon.
I can't wait to see how Lonny evolves.

Anonymous said...

For an inagurual issue, put together pro-bono in a mere couple of months by volunteers and one writer, I'd say it's a pretty valiant maiden voyage.
Overall, I found it visually tighter, more sophisticated and more mature than Domino, though I do agree that something is missing in translation with regards to the digital format. I miss the opportunity to be able to peruse the issue in the bathtub, dog-ear it to death, then store it for future reference or inspiration.
I did love most of the homes featured and found the photography stunning.
All-in-all, I feel it's absolutely a step in the right direction, and there's no doubt that Micehelle and Patrick have a bevvy of talent lined up to contribute to their efforts. Best of luck Lonny, I look forward to seeing more.

eddieross said...

Thanks for the props.
Thanks for the digs.
Apple pie and beer anytime, though not necessarily in that order.
Oh and be sure to tune into HGTV's Halloween Block Party on October 18th, then Celebrity Holiday Homes on December 6th.

Infomerical to follow...

Eddie

alciramolina said...

For an inaugural issue, put together pro-bono by volunteers and one writer, I felt this was a valiant maiden voyage.
I found the content tighter, more mature and more sophisticated than Domino, to which I was an unwaveringly loyal reader and fan.
Overall, I agree with many that something is lost in translation witn the digital format. I'd miss not being able to read Lonny in the bathtub, dog-ear the pages to death and store it away for future inspiration or references.
With regards to the homes featured, I loved most of them and found the photography to be quite stunning. It's clear that Michelle and Patrick have a bevvy of talent lined up to help further their efforts. Best of luck, Lonny...looking forward to seeing more.

Anonymous said...

For an inaugural issue, put together pro-bono by volunteers and one writer, I felt this was a valiant maiden voyage.
I found the content tighter, more mature and more sophisticated than Domino, to which I was an unwaveringly loyal reader and fan.
Overall, I agree with many that something is lost in translation witn the digital format. I'd miss not being able to read Lonny in the bathtub, dog-ear the pages to death and store it away for future inspiration or references.
With regards to the homes featured, I loved most of them and found the photography to be quite stunning. It's clear that Michelle and Patrick have a bevvy of talent lined up to help further their efforts. Best of luck, Lonny...looking forward to seeing more.

Anonymous said...

no one else said it, so I will: what the fuck with fashion in the shelter mags? (yes, i know it's online, but same diff) who cares already!

coco said...

ditto on other comments regarding the difficulty reading/zooming/linking, etc. Lonny is a great concept in theory but the execution is dragging it down. there's something to be said about studying other formats/sites and aggregate what's working for the readers. first off, I found scrolling the pages on my Mac laptop really slow, not sure my experience is isolated or not. I'm quite familiar with the digital 'zine format and it doesn't bother me. for example, Canadian House & Home, Atlanta Homes Mag come to mind as something I enjoy reading monthly. the 1st Lonny issue feels very home made and unpolished in presentation.

secondly, they should strive to be original in both content and look. Domino rip-off and rehash isn't a point of view from an editorial standpoint. as others have mentioned, there are thousands of blogs and bloggers out there who've been much more creative and unique with their opinion and point of view. it could just be a one sentence statement, but at least make it theirs.

thirdly, pick a point of view -shelter or fashion but not both. this is especially relevant on a tight budget. the fashion spreads are quite painful to read, very Chico/J. Jill in vibe, so please conserve energy and $$ and just focus on shelter. they can write how fashion influences design (fabrics, colors, etc) but they don't need models, hair & makeup to express such sentiments.

timing of Lonny couldn't be better in light of Conde Nast's looming mega budget cuts & title closures, but I think it's foolish to believe that simply replicating a print format (not to mention modeling itself after a defunct magazine) for online version is the end all and be all.

Terra said...

Lonny Love! I think it's great and will only get better.

Anonymous said...

I'm meh about it.
The format sucks, it just doesn't translate well enough to be a practical read. The writing was a bore. And I would have to agree with whomever said the art direction was a blatant Domino rip-off.

I really wanted to like it, because like a zillion other people on the planet I miss Domino heaps, but this doesn't fill the void at all.

c.

Anonymous said...

I am sick of these twits who say, on the one hand,

"I miss domino!"

and then...

"This is too much like domino!"

Anonymous said...

"what the fuck with fashion in the shelter mags?"

It brings in advertising. Calm down.

Anonymous said...

"be sure to tune into HGTV's Halloween Block Party on October 18th"

Perfect. HGTV has Halloween programming two weeks before Halloween.

Anonymous said...

Eddie is making the rounds of all the blogs that mention him, trying to stamp out that "overexposed" misperception.

Anonymous said...

say what you want about eddie (i'm not a fan of his matronly design or his seemingly forced smile), but his response here...humor, self deprecation, and balls.

clearly the exposure is no accident.

gotta wonder what he will be doing when he has the clout to say no to really big projects, or to do things on his own terms (kind of ironic that i don't think of his blog as his voice but more of a part of a strategy to eventually have one on his own terms). i'm cutting him some slack on the way up. the rest of you crabs can try keeping him in the bucket.

Anonymous said...

can someone please explain the name "Lonny"? it really bothers me for some reason. it's my weird plumber's name.

Anonymous said...

Liked the photos...hated the writing. It was 'clever' to the point of illiterate: had to read some sentences several times to get the drift.

Anonymous said...

In some ways, I like it better than domino. It's less hectic, less desperate-to-please. The profiles are a little weak. I don't need to read more about Eddie Ross and Grace Bonney. They already document themselves enough. Lonny needs to find the people we haven't heard about yet.

But it's a polished, accomplished debut. Very likeable.

Sol said...

re. the name, I thought it had something to do with nylon magazine.
I thought it was boring.

Ivy Lane said...

I rather like a bit of fashion in my shelter mags!!!!

This FIRST issue was quite good..the styling and photography fabulous...content fresh and not too stuffy..... really looking forward to the next issue....!

and..who cares if it has a hint of Domino??? You all say how much you miss it... so here ya go! Michelle Adams did work for Domino.......

Kwana said...

Good comment Ivy. I really liked it and yes really miss Domino.

Anonymous said...

LONdon + New York = LONNY

Anonymous said...

LONdon + New York = LONNY

harrydog said...

ugh. eddie ross.no style there.
remember jeffrey miller the fab stylist that was all over HG? now that is someone worth featuring. carlos mota, elle decor!!....too bad someone can't put together a real, forward and inspiring interior blog!!
lonny=been there, done that. middle of the road. mediocre.

Anonymous said...

I've got nothing new to say, but here's my opinion anyway:

-Don't like the name
-Really don't like the cover
-Seeing that this existed was very comforting (I loved Domino) but when it seemed like a ripoff of Domino I was disappointed
-Seemed to offer less than Domino
-As with Domino, I really like the shopping and where-to-find stuff features. After all, this and the features showing people's home were the main reason I read Domino
-Really disliked the format. Like everyone else here, got irritated at zooming in and out. After a while I stopped zooming, even if I was a little interested in the article. Had to come back to it to continue with zooming.
-Got irritated that I couldn't "flip" through it quickly. Internet browsing is all about being quick, after all.

Anonymous said...

I found the format to be really frustrating to read on my tiny laptop. I didn't even finish the issue. I liked what little I saw, but I did skip the fashion spread.

Swiss Avenue said...

Love, love, love, Lonny! Love, love, love your blog too! Keep it up!

Jennifer Sergent said...

Love your comments Amy, Susan, Lola. I want to see a Web mag, not a print mag on the Web. Title is annoying -- the same name as that obnoxious crybaby on my school bus in the 4th grade. Also, why the cantankerous baby on the cover?

btw, I met Eddie and Jaithan a few weeks ago. Gosh, they were really nice, I thought, and really fun to hang out with. Sorry?

Anonymous said...

Beautiful stuff...

Jennifer said...

well, it wasn't perfect. we've all been whining about missing Domino (which wasn't perfect either) but Michelle is the one person who has actually done something about it. so I say rock on Michelle and Patrick!!

oh, and, where can I send my resume?