Monday, November 9, 2009

Met Home obit.


HERE

Hmm... how will I know how to achieve the cold, soulless Patrick Bateman look without Met Home to help me? (I kid, I kid...)

I used to love Met. Man that was a long time ago. It was starting to get better, but I just never loved the issues anymore.

Is anyone going to miss it?

44 comments:

ita darling. said...

no not really. i'm with you. I remembered when i loved it. and i haven't really thought about it in a while.

K.I.D COLLECTIVE said...

Love your commentary. Just found you via a Seattle friend. I won't miss the mag. But I am disturbed that so many are closing their doors. What's a magazine junkie to do?

Kirby said...

no big loss. but I feel badly for those losing their jobs.

Anonymous said...

They were trying. In the last few years I noticed more stories with vintage pieces, more mixing of eras and genres. Fewer hospital-grade stark white/autoclaved/germ-free "environments."

I feel bad whenever a magazine shuts down. (Unless it has "French" or "Southern" in the name.) (Kidding, kidding...)

reclamationdesign@yahoo.com said...

No. Not going to miss it. Love Elle Decor though.

severedgrrl said...

Another one bites the dust. Southern Accents is closing too! I used that one mainly for yard design/ inspiration. Met Home hasn't been one of my go-to faves for about a year. What is bad is when the replacement magazine you get from your subscription then goes under...that's what has happened w/ Gourmet, which I got as a replacement for Domino.

Anonymous said...

Nope. Let subscription run out last year, thought it was cold and soulless, too. Met Home lost it's edge long ago.

Karen@StrictlySimpleStyle said...

Not another one!

Ivy Lane said...

Yes, I will miss it... have been subscribing for years.... I too thought it was getting better... oh well..another one bites the dust...

ShockTheBourgeois said...

I am so just disturbed at the continuance of this trend: at the rate we're going, I won't have any mail at all next year.

Met Home has never really made my heart sing, but I did love the high/low issue from a while back- I thought the layout and execution was incredible.

Most of all though... I just can't jump onto the Elle Decor bandwagon. That mag does nothing for me.

J2 said...

I won't miss it. I can leaf through it at the store quickly, and that's enough for me.

Thank goodness for Living, etc.

Holly said...

So many have folded -- Dominio and Southern Accents were my faves. Never a huge fan of Met Home. Just too clean-edged and pristine for my Southern gothic self.

If something happens to House Beautiful, I may do something really sick.

my favorite and my best said...

fuck that magazine!! but i will bust some shit up if elle decor closes. i'm talkin' to you margaret russell.

Anonymous said...

God, I wish I had gotten Gourmet as a replacement for Domino. They sent me Glamour that goes directly into the recycling.

Tara.Fields said...

Oh, man. While I found it less and less appealing, there was always something in an issue I found worth a second look and it was nice for showing clients with more "modern" tastes how my work could benefit their rooms. Mostly it's just sad to see another one go under... I was kind of hoping that the shelter rags that lasted this long were sticking around. Sigh.

Lynn said...

I can't understand why magazines haven't figured out that advertising alone can't sustain them, so they need to charge more than $1/issue for subscriptions. I for one would have gladly paid $35+/year for a subscription to Domino had they asked me. Even in a recession!

the carolyn said...

Look who's back from the dead!

http://fromruswithlove.latimesmagazine.com/

Anonymous said...

I used to love it a long time ago. But every issue looked the same. All the homes seemed so clinical. Plus it was aimed at a far, far higher tax bracket than mine.

design citation said...

MH was crap. Most of them are ( were ! ).
I want these magazines to either transport me ( which means sublime, but I don't mind that I can't afford it ),
or still aspirational, but I can - or almost can - have it too. That's what magazines are for.

design citation said...

MH is (was) crap. Magazines are supposed to transport you to the sublime ( and I don't care if I can afford it ), or the accessible yet still aspirational.
Gourmet was brilliant, but I found myself going to Epicurious more.

Anonymous said...

Count me another who won't miss it.

MetHome seemed never to have crawled out of the 1980s, and despite a few efforts at reinvigoration, it had the same washed-out covers and typography, and the same lack of focus, as if directed to the bored newstand buyer who doesn't know what they like or what they want, but probably, maybe it has something to do with "clean lines."

At least they never sank to the depths of a "Neverland Ranch - Collector's Edition" like Architectural Digest.

Chic Provence said...

Can't honestly say that I will.

Anonymous said...

"i'm talkin' to you margaret russell"

Time to retire "I'm talkin' to you, [Fill in the blank]"

I could see Elle Decor eventually biting the dust. Margaret Russell is having to do increasingly undignified things, not just the Top Design judging, which she clearly loathed, but now doing appearances on HGTV. They may not be making enough from the print version alone. I can see it getting desperate there.

Anonymous said...

It should have been Architectural Digest.

Anonymous said...

"they need to charge more than $1/issue for subscriptions. I for one would have gladly paid $35+/year for a subscription to Domino"

Your theory has been tested. Too many subscribers WON'T pay $35/year for magazines to make such increases pay off. Especially in the Internet age, when so much magazine-like content is available for free. And especially in an economy like this one.

And of the people who initially ARE willing to pay more for a subscription, those subscribers don't renew at nearly the rate that the $12/year crowd would. It would be only a temporary fix.

Anonymous said...

I agree with whoever lamented the Michael Jackson spread in Architecture Digest. Seriously? The inside of the house was hideous. Oh, and this was the lamo sub I got instead of domino. I feel the loss of domino EVERY MONTH. Just wanted to say that out loud.

Anonymous said...

It will be messy, but you are going to be thankful when this magazine model dies out. We are all learning the true cost of cheap and magazines will benefit.

I'm tired of reading advertisements disguised as articles. I'm tired of photo shoots that use the same eight elements in every 'unique' home. I'm also tired of looking at design ideas that omit TVs and phones.

I'm tired of 'New Trend' pieces that feature Pottery Barn. PB is ok, but they don't make trends

Who would pay the true cost of a magazine? People who hold online equity. Give us a chance to provide instant feedback. Allow flame wars. Let us tell you how tired an article is. Your writers will do better. Readers will learn from and teach other readers *hello, I'm talking to you, Couch Seattle*

Anonymous said...

Anon 12:31 AM:

In your "Let the flame wars begin!" scenario, no decorator would allow his work to be documented.

So: No content.

Anonymous said...

"Who would pay the true cost of a magazine? People who hold online equity."

?

Decorina said...

No, I won't miss it. It hadn't changed, really, since it was "Apartment Life" in the 1970's. I used to buy it once in awhile, to see some more modern interiors...but they did have a sameness.

Lisa said...

This was the one shelter magazine I never warmed to. The interiors were always super expensive, but not exciting enough to covet.

I'm clinging to Elle Decor and World of Interiors now. I still miss Domino.

Anonymous said...

You all need to get subscriptions to Canadian House & Home. (No, I don't work there nor am I affiliated with them in any way.) Nice mix of styles, very beautiful glossy mag.

Anonymous said...

Sorry to say it but you guys in the US have been a bit spoilt...here in Australia we willingly pay btwn AUD$40 & $70 a year for a subscription to shelter mags...no such thing as a $1 subscription here. You get what you pay for. Perhaps that's why none of the Oz mags have gone under?!?

Anonymous said...

"Perhaps that's why none of the Oz mags have gone under?!?"

Or maybe because they have low production values?

Anonymous said...

1. I am a designer who has been published nationally
2. To the comment on Canadian House and Home- YES- rush out and get it everyone
3. It should have been Arch Digest is right
4. Met Home- it used to be good- it really was
5. The only sadness is the loss of peoples jobs
6. People- it's not about selling the magazine- it's about the AD sales

Arched Brows said...

Oh, good riddance to Met Home. Does anyone out there remember the cover of Met Home a few years ago featuring a bedroom that had fake hedges flanking either side of the bed? I think the flooring was astroturf or something similar. (This was a real bedroom, not something created for a "green" issue.) I was sure Donna Warner had completely lost her mind.
Can't believe that people are still pining away for Domino, which was total girly crap.
The one I am missing is House and Garden, where Mayer Rus and Dominique Browning ruled.

Joey Brill said...
This comment has been removed by the author.
lucitebox said...

Hey...my friend just sent me this article:

Despite Brutal Year, The Number of Shelter Magazines Grows: Home category has seen top growth over the last five years.

Say what?
Read it here.
http://www.foliomag.com/2009/despite-brutal-year-number-shelter-magazines-grows

"Family Handy-Man" from Reader's Digest? Do not want.

Anonymous said...

Hey Joey Brill,

"a rich online presence...gives readers an investment for which they will pay."

You're using fancy phrases like "online equity" and "online investment" to describe what is simply the Internet equivalent of a magazine subscription.

You're also overlooking the fact that there was a rabid "emotional attachment" to some of the monthly print shelter magazines that have closed, especially domino, House & Garden, and Southern Accents. Again: Reader loyalty is NOT the problem that is bringing down magazines.

The three examples of fee sites that you cite--Consumer Reports, the Consumerist, and MSL--are all full of information. Data. Addresses, prices, manufacturer's names, model numbers, etc. Most shelter magazines aren't.

The experience of reading a shelter magazine is not one of gathering information. It is largely one of sitting and drooling. You can get that experience for free all over the Web. Look at the wildly popular desire to inspire, just cited on this very blog.

And again, you haven't addressed: Where will the content come from? What decorators are going to have their work photographed and written up, if it's just going on a site that approves of readers flaming in response?

Tara.Fields said...

Ran across a reference to this in the weekly thing my local newspaper throws on my doorstep (remember This Week from the Oregonian, Decorno?) and perhaps it's promising. I don't know if it's only online or available in print or really anything else about it other than the word "Domino" was used in the description I immediately recycled.

http://lonnymag.com/

Rachel said...

No, not going to miss it nearly as much as Cottage Living.

I totally agree with the fact that Architectural Digest should go. All you see in it are a bunch of ads for luxury items... and then maybe a couple of houses which are usually boring and souless.

I also agree with whoever said they'd pay more for subscriptions. I realize that for these mags it's all about the ad revenue, but since that is clearly not working for them anymore, I'd be willing to fork over a little more than $12 to try and keep them afloat.

Anonymous said...

If you want to support a magazine you love then BUY IT ON THE NEWSSTAND. Seriously, if you're feeling generous and want to support the publisher, newsstand is the way to go. That's where magazines make their money.

Magazines give out discounted subscription rates to drive up their circulation so that they can charge advertisers higher rates.

Consumer Reports and Cooks Illustrated are great business models. But have you noticed those magazines are THIN and UGLY? Thick, pretty, glossy magazines can never be supported by subscriptions alone. Do you have any idea how much paper costs these days?

As far as Margaret Russell, yep she's having to do some undignified stuff lately and HGTV is the least of it. She's having to kiss blogger ass. And that, my friends, is sinking very low indeed. (You have my sympathies, Margaret.)

It's safe to take pot shots at magazines from the comfort of your shag-covered toilet seat. From this pungent high cloud, it's easy to look down on magazines like Met Home and rejoice in their demise. (Never mind that loads of people, including freelance writers, photographers, stylists who worked with Met Home are now also out of gigs and regular income.)

You have no idea what it takes to produce a magazine like Met Home. The level of care, planning and polishing that goes on. The number of months and people that it takes to put together just one story. Nothing is more carefully planned, art-directed, written, fact-checked and researched than a national monthly magazine like Met Home. Not even books. Certainly not newspapers.

And no, all magazines cannot be like Domino. (Do you people have any business sense whatsoever? Just because you love Olive Garden doesn't mean all restaurant have to have unlimited breadsticks and soup.) Like a restaurant, a magazine has to have its own flava and attract a specific type of clientele. Had Met Home switched over to a Domino design sensibility, it would have gone under even sooner.

R.I.P. Met Home

Arched Brows said...

Just read Anon 7:26.
What a tired argument -- There is always someone out there reminding us about all the hard work the people at these magazines do, as we sit to judge on our "shag-covered toilet seat".
Actually, my toilet seat is the clear plastic one with all the pennies in it.
Met Home was curiously out of touch for some time now. In my opinion Donna Warner needed to be ousted a while ago. There comes a time when magazines need new blood, and that's the way of the world. It has nothing to do with how much sweat was expended.
Most of the people commenting are saying that they miss something -- Domino, Cottage Living, H&G, and so on, so clearly they have an appreciation of the "care, planning, and polishing" that goes into each issue. And everyone here has a passion for design, I would suspect.
Are we not permitted to dislike something just because lots of people put lots of effort into it? Please.
Yes, it is sad for anyone to lose their job, but the unemployed at Met Home are no more worth pitying than the millions of others out of work right now.

Anonymous said...

I for one will dearly miss MH. I've been reading it, subscribing to it, and drooling over it since way back in the 80s, at the end of the 'Apt. Life' days. I'd pour over every page, even the ads and notes in the back pages. When I moved about 6 years ago, I sadly left behind/trashed my ginormous 'collection' of MH mags, something I am still kicking myself over to this day! (bad back, no room)

Sure there are Elle Decor, Dwell, and others to fill the void, but what a void--MH had that certain 'something' that made getting the latest edition in my mailbox one of highlights of my month (ironically, my very last MH arrived just this past weekend. Sigh.) Farewell, Met Home...this reader will indeed miss your pretty pages.

So first Domino, now Met Home, due to the economy. So how's that 'hope and change' working for you Obama folks anyway???

K.