Monday, January 11, 2010


My friend emailed this deep analysis of decor mags, and it was too good to keep to myself:



"As much as I love HB, I will always think of Elle Decor as my first love. Reading ED is an erotic experience, at least when it's good. It's all about hitting that pleasure center. Whereas HB is about hitting the cozy button.

Elle Decor is dating, HB is marriage.

So what was Domino? Dry-humping in a bathroom stall at the club. (And I mean that as a compliment, of course.)"

47 comments:

Tamstyles said...

Elle Decor is not attainable for me. I just cant relate..I dont spend Elle Decor $$$$$...shit I spend Domino money...I wish they would come back. Nothing...and I mean nothing is hitting the spot.

Anonymous said...

More like being touched up on the subway. Surprising, unpleasant, and thankfully brief.

Anonymous said...

World of Interiors is an erotic experience. HB is definitely a cozy marriage. ED is that guy that is slightly out of your league. Of course you sleep with him anyway, walk away disappointed because he didn't really perform as advertised, but somehow still feel the problem lies with you.

Anonymous said...

Domino was passionate, youthful first love that could have lasted forever - but it was tragically cut short by a horrible accident, and now we have only the memories and mementos around the house - songs that will always remind us of those days; some of her favorite artworks by indie artists; wallpaper and recipes and antler candlesticks; and we think of her whenever we see certain colors.

Lolo said...

Fancy schmancy beer goggles.

Things That Inspire said...

Have you listened to the Stephen Drucker interview on the Skirted Roundtable? He acknowledged that typically ED and HB are not competing over the same projects - it always seems to be pretty clear whether a house is HB or ED.

I like to skim through ED, but I read every word of HB. Maybe that says something for my style, or my phase in life, but I am on Team HB.

severedgrrl said...

I think that domino was a a Friday afternoon trip to the Cubs game with your girlfriends, drinking beer and eating fattening brats, then going to cubby bears and dancing, while doing jello shots. AKA, whimsical, more fun than a barrel full of monkeys, pure fun.

Sharon said...

I wasn't a huge Domino fan back in the day. I was too used to Southernish (a word?) decorating at the time. I have educated myself so much since that time and my design style has evolved as a result. Now I wish I had saved all my issues of Domino so that I could better appreciate them now.

Anonymous said...

Hilarious observation! I miss my dry hump in a bathroom stall.

Madame Sunday said...

What does that make Lonny? Your secret stash of cyber porn perhaps? It doesn't quite have that same scandalous feeling like getting a warm Domino out of my mailbox though...

That came out way dirtier than it sounded in my head.

JoAnn said...

And Interiors? That wicked dark haired enigma that you meet on a train preferably en route to Rome......

lucitebox said...

Lonny is the guy you don't talk to your friends about very much. Very few have met him.

Those friends who have met him might say, "Oh. I didn't know you were dating, I thought you guys worked together or something. He just doesn't seem your type for some reason."

Shauna said...

Still miss Dominio. And I really miss their website with all the extras.

reclamationdesign@yahoo.com said...

Your friend summed it up perfectly.

Richie Designs said...

Domino was a perfect summer romance with the boy that lived out of state.

It's the relationship that we idealize and look back at forever when things just don't seem as fresh where we stand now.

That being said, Domino made out like a champ, and no one lives up to him in the sack. I miss him horribly!

cee said...

no way. Domino is hooking up (perhaps that fits your description of dry humping in a bathroom stall? I thought Decorno was more adventurous). No commitment and you can change your mind as often as you like.

Anonymous said...

"...but I read every word of HB."

Really? I find the HB interviews numbing. They all sound like:

HB Interviewer: "You did such a fabulous job with the living room."

Decorator: "I know, right?"

PopsicleStick.Etsy.com said...

Love this. So entertaining. If there's anyone here with insight, I'd love your opinion on Readymade.

giftsfromkingjones said...

"ED is that guy that is slightly out of your league. Of course you sleep with him anyway, walk away disappointed because he didn't really perform as advertised, but somehow still feel the problem lies with you."

so perfect.

little augury said...

an Anticlimax? or exaggerating ones assets-

melissa said...

You have to love HB when Stephen Drucker leaves a comment on an earlier Decorno post that ends with, "they will die."

Domino was the cute new guy in your English class junior year. Everybody looked, everybody liked, most people touched, and pretty soon he didn't look that cute after all.

Iheartfashion said...

Team Elle Decor.

Camilla @ Designalogue Blog said...

I like your friends thinking!

David said...

Readymade is the cute hippy boy that works at the coffee shop. Sexy hair, smells like pachouli. Fun to talk to, but you know you're way too different for anything long-term.

used cars knoxville said...

I just cannot relate to Elle Decor at all.

Anonymous said...

Blueprint = Jonas Brothers.

lucitebox said...

David: Awesome!

Anon @ 3:33: So true!

Anonymous said...

If Elle Decor is dating and House Beautiful marriage, Domino was surely that little lesbian crush.

Suzy said...

I'm definitely on team ED. Who cares if I can't afford half of the stuff in it? Since when is porn supposed to be attainable? Men don't look at average chicks they could actually get into bed...

Anonymous said...

I sort of agree with Decorno on domino, but maybe a bit harsher. For me domino was the guy who I like to call "college boy": adorable, a bit of a slacker, way too eager to jump in the sack,and when you think about it, a bit sloppy in sack too. You leave feeling happy but it's just not everlasting. It's only a phase. Ahhhhh - youth.

Anonymous said...

"I just cannot relate to Elle Decor at all."

Does EVERYTHING have to be relatable? When you go to a museum, do you say: "Well, I would never have carved those intricate ivory bracelets with elaborate religious symbols had I lived a thousand years ago in dynastic China"? Can't we just enjoy something for being beautiful, and wildly expensive, without having to "relate" to it?

Smithko said...

Happy in my cozy marriage, dating whenever possible, and I miss Domino...so much. Nice to cover all the bases. Love the analysis in the comments.

Katherine Lee said...

i love hearing the comments about domino... as a former staffer, i would have to agree; except each issue had a really long build up and you had to wait awhile for the good part to arrive. (wink wink)

xo katherine aka. urban flea :)
http://www.urbanfleadesign.net

mary said...

That looks like a Jansen coffee table. But I still miss Domino and House and Garden.

The Blasphemous Fiendess said...

I am really fickle about Shelter mags. I don't have a favourite, I check the content to see if I like the homes featured. I seem to be the only person in the world right now who likes reading about and looking at pictures of design and decor but isn't into glamour. I don't like Kelly Wearstler style. I don't wqnt to only read about high priced stuff, and of course being Canadian means that many sources listed in American mags are not available to me anyway. I spend many a frustrated session at the magazine rack craving a shelter mag and not finding one that suits me.

doug said...

I'm HB all the way...we're soulmates. Domino isn't coming back folks, let it go.

CassiMO said...

Domino is marriage. I read old issues every day, and still find new things to flag with the stickers!

Anonymous said...

If HB folded, people would be sad, but they wouldn't miss it the way people miss domino.

Jesse Lu said...

ReadyMade is the hitachi equivalent... get's the job done but not really all you're looking for. You don't always want to do-it-yourself.

Anonymous said...

Domino is the "My So Called Life" of the 2000's. Cultish, and missed immensely, but not entirely worthy of it's legend.

Also, I owned every issue.

DesignAddcit said...

I miss a magazine few have heard of: Inspired House. I would gladly trade in a couple of my current mags to have that one back. It was the softer, gentler Dwell.

I also miss House and Garden. For me, HB is a substitute, but just barely.

Anonymous said...

Dwell is the personality-less computer nerd, who you are ony dating because no one else is calling, but in your heart you know you can do much, much, better.

Anonymous said...

HB is the good provider you cheat on with ED. domino was the poolboy you cuckolded both HB and ED with.

big boy said...

Domino was the hot chick that slept with all my friends. But not me.

Anonymous said...

I love HB for the variety, the monthly features and Ina. I also subscribe to ED, but it's issues seem pretty much interchangeable to me and it's editorial arrogance seems a little offputting. Or maybe I'm confusing it with Margaret Russell's.

Domino was sometimes good and often ridiculous.

Jmmbklyn said...

ED? I think that's short for erectile dysfunction, which is what I suffer from when reading ELLE Decor. It's become just a predictable parade of safe taste. Zzzzzz

Kevin said...

Domino was like having one night stands with an entire freshman dorm of women and trannies who insisted they were poets, but later took jobs in advertising. And you can't get rid of herpes.