Wednesday, February 10, 2010

Lonny #3. Discuss.




HERE.

66 comments:

Marija said...

Lots to look at so I won't complain. Particularly bc it's not all "domino" (and I do like domino). And I do feel validated as I have that tray. Not sure what that says about me but at least I'm honest!

Nate @ LaurelStreetBlog.com said...

I'm loving issue three. I processed the whole thing over coffee this morning - lots of good stuff in there. I was hoping for more this time (over issue two) and I think I got it.

The Zhush said...

Amazing! Michelle Adams is this young talented force of nature...the photography is outstanding, and the content just as good. Loved the piece on the two sisters with same layout and yet total different styles. So much to take away each issue!

AppleTree said...

That's more like it. Much better than number 2.

ArchitectDesign™ said...

I'm loving it!

Paige said...

love and posted that picture with big baby over the mantle.

Kari said...

I die...i heart ryan korban!

Anonymous said...

Betsy Burnham - love the nursery

Lizzie Bailey - where to begin? How about by cleaning the grout in the bathroom! I do like the paperback wallpaper though.

And does anyone in this issue drink anything besides Makers Mark & Pimm's?

ashlina said...

um. absolutely LOVING the new issue.
LOVE...
the amazing photos
every single spread inside designer homes!!!!
the sisters apartment differences
blogger style at the very end
oh and the western style roundup!

sooooo goooood!

mudrick said...

LOVE. I was wishy washy about the last two editions but now I feel like they hit their stride.

Anonymous said...

I miss glossy paper. Blogs are great, but for decor porn, I want hard copy.

A Perfect Gray said...

still working on getting around in that thing but the content is the total bomb this time.

Bailey @ peppermintbliss said...

My enjoyment of Lonny is severely hampered by my viewing mechanism. I think I'm just gonna have to dork it out and head over to kinkos to print it all glossylike, so I can caress it with my paws, instead of squinting for hours at my screen and increasing my inevitable need for botox betwixt the brows.

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Anonymous said...

I'm going to sound like a jerk for complaining when they've worked so hard to provide a free magazine at what is a generally very impressive level of finish, but I really, really wish they'd get either better writers or better editors. The prose is dreadful.

Ivy Lane said...

Really like it! and Ryan Korban SHOULD feel sexy in his apartment!! Great issue!

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Newell Turner said...

Lonny is looking great. Kudos to everyone working so hard on it.

But I have to challenge Ryan Korban's comments about American interior design. Great decorating is more than shopping, stacks of books, candles and a cocktail. Many American interior designers are doing extraordinary work today...and his comments and claims about pushing the boundaries of interior design are simply ridiculous. Sorry, but that has to be said in response.

His work is some expression of decorating, but it's really more about merchandising a space than about designing a room. We can't confuse personal style with great, inventive, or even new interior design.

And one last thing, not all interior design magazines are failing. I know for sure that at least one is doing extremely well.

Anonymous said...

I thought it was great. I did not like the second issue either - I prefer homes to stores any day of the week. This third issue provides a lot of eye candy and was a pleasure to read. That being said, I really dislike the online format, and would gladly pay money for a subscription if it were provided in print form. I want to hold a magazine in my hand. It just isn't the same when viewing it online.

Lindsay said...

Surprised by all the love here, thought your people would be a little snarkier, Decorno! I liked this issue but what's with an entire article devoted to Ikea's closet system? Boooring. And I didn't think Lizzie Bailey's apartment was anything to write home about, nor Sara Gilbane's (which was disappointing because I love her work!).

nola31 said...

i agree with another comment, the writing and editing are pretty bad. there's a lack of flow- i can't figure out if what i am reading correlates to what i am looking at. the whole article on the two sisters was a total mess.

Anne (in Reno) said...

I see improvement, but I still have to agree with Anon 11:47 about the lack of decent editors. Dying and dyeing are not synonymous! Little stuff like that makes me crazy!

Shes.No.Martha said...

the photos were pure porn for me. I couldn't get enough. However, I get frustrated blowing up the images all the time...bad eyesight.

sarah said...

You know....I have to say. I appreciate what Lonny is trying to do, but I wasn't very inspired by the issue. The homes they featured were a bit too "girly decorated" for my taste-not enough of a variety.

Anonymous said...

i personally think it's domino reincarnated with bad articles and too much product-placement. the articles are too long and poorly written. and there are way too many close-up shots of accessories. while reading the article about the sisters' houses i just kept thinking, "show me the apartments already!" i agree with anon 11:47.

The Countess of Nassau County said...

Issue three is a big step in the right direction.

The products were so well presented that the only thing that kept me from driving straight to the store was 12 inches of snow!!

I do find that the editorial style writing-wise is extremely repetitive. The features just don't read as good as they look.


All in all, I really enjoyed it.

my favorite and my best said...

put the shit on fucking paper already.

Anonymous said...

The writing in established print shelter magazines is never going to win any awards either, let's face it. Let's enjoy the logic of this random Elle Decor sentence:

"Carpet antique and modern get him going, too, which stands to reason: He is the founder of Mansour Modern, a leading source of handmade rugs."

The founder of a carpet dealer likes carpets? It stands to reason!

rebecca said...

I agree with so many of you that issue 3 is far beyond issue 2. I'm loving the tortoiseshell light.

My only gripe regards the links. I clicked on five things I really liked and only found one.

One link took me to the homepage to ebay. Wow. Thanks.

Fashion Maven said...

First - today's my birthday, so I was so happy that Lonny was coming out with a new issue today.

Second - Korban's apartment is soooo sexy. I remember nearly drooling over it and completely rethinking my design and wishing it were fall again so I could go all moody like he went. I might do that anyway!

Anyway, it was the best issue so far. Didn't really like the last one so much. Still wish I could figure out how to print it out on paper to get the full decorasm.

Fashion Maven said...

That last line should read, "print it on magazine paper (all at once) so I could get the full decorasm".

DesignAddict said...

On the whole, I really enjoyed it. It could be it was a distraction from my 3-hr. teleconference today, but that is neither here nor there. I will say that I would gladly, I say gladly, kick the people out of the Belgium-inspired house with only their clothes and good names. Loved that house. Loved the decor. Pure porn for me. I might have naughty dreams about it tonight.

design citation said...

Better then the last two - but some of it for me is navigating the format, and trying to read the different typefaces, which is much easier with a printed magazine. I have a headache from the effort.
re: content - loved Korban - and yes, Mr. Turner - he is cheeky, but that's the point, no?
The decorating world can use a rebel, its about time.

Richie Designs said...

I liked all the photos.

didn't really read it but a proof reader [whoever commented on that] would be an easy fix. give them credit that's a big ass project.

I can't lie though...I wish I could curl up with it in bed it's just not the same as a good ol mag but I realize that it's not probable at this time

Anonymous said...

"put the shit on fucking paper already."

Naive.

Do you know how expensive it is to start up a print magazine? It's not like you call up a printer and say: "Hey, we need you to print up a couple hundred thousand issues of our magazine every three months and mail it out all over the world. But don't bill us until we've started making money, okay? That takes most magazines a couple of years, maybe four or five, but just bear with us. Thanks."

Anonymous said...

I know for sure that at least one [shelter magazine] is doing extremely well.

Which one is that, Newell?

The best most magazines can say is "Our ad pages are down only 30 percent from last year." It's not a matter of "doing extremely well." It's a matter of who is failing the slowest.

JvA said...

Chipolino marble. Page 35 makes me want Chipolino marble.

muranogirl said...

I'm with Bailey and mfmb - I want the ENTIRE TACTILE EXPERIENCE.
I teach online and I read decorno and all the hard news online but at the end of my day I want an old fashioned glossy.

Anonymous said...

Domino failed for a reason. Too girly, girly. When you grow up you want a different interior vibe. Possibly Ryan meets Belgian then has love-child.

LB said...

Ugh on the living room. Is that suppose to be a baby picture? Because it looks like someone decided it would be ironic or artistic to have a baby in a diaper posing like some underfed super model. Bad taste.

I absolutely dislike unneccessary broadcasting of designer labels. I don't care if you spent thousands on a tray. I'd be more impressed if it was a flea market find.

It's way too white and guests are going to continually knock their knees on the coffee table after sidling through to sit.

The photography on the other hand was nice.

Anonymous said...

Thanks, anon 8:32. Revenue for magazines comes in the form of ad revenue, period. Like your $12 is doing anything. When Domino folded, I was amazed that people offered that they would have paid even, gasp, $20 for the subscription. Again, naive. The amount of money it takes to produce a quality magazine, even an online publication, is astronomical.

Pine all you want for hard copy, but the world's a-changin' and Lonny will be remembered as one of the first shelter-mag web innovators, of which will likely grow more numerous. I don't think it's necessarily a bad move, as long as the journalistic integrity is preserved.

Modernsauce said...

Was it me or did it seem like rehashed articles of yore - two sisters with different styles similarly featured in an old Domino? Ryan Korban's apt which I've already seen several times in bloggyland? equations for decorating your home office also a la old Domino? maybe I'm just looking for things that I CAN'T find in my Domino archives...

of course I totally read it cover to cover and would absolutely buy a subscription. pretty pics are still pretty pics!

Newell Turner said...

Anon 8:38 To answer your question, which you already seem to know. House Beautiful is doing really well. (dare I risk your sarcasim and say extremely well given the economy?) I hate to disappoint some, but we're not dying nor is American interior design stuck or dead. We're not in the ad pages down 40% (or more) catagory. Why would you even want to put us there?

Anonymous said...

most of the apartments featured could use a good bookcase.

i'm all for a good book, even an occasional book as design object, but these places seem tilting toward "hoarders".

Anonymous said...

I thought it was respectable and the photography stellar. I can appreciate what they are trying to do. I do agree with the reader that it was a lot of Domino rehash. Constuctively, I ask them to promote some new talent in addition to those they are connected with. The talent level in the design world is really extraordinary.

little augury said...

Lonny is fine, hope it is successful. So many of the design resources have turned to strong online presences because it is accessible to everyone, not all good designers are in NYC, the industry recognizes that. Lonny is testing the waters for many shelter magazine wannabes-surely. I will never warm to the Lonny look, never with Domino either, the better photography is for the most part gone gone from all US mags. Let's hope HB and Elle Decor continue to stay with us,otherwise it will be a veritable wasteland. What would many bloggers have to scrapbook without them! Many bloggers are touting themselves as professional designers & that is all it takes with the appropriate number of readers and the next thing you know is they have hit the magazine pages-it would appear to be grasping by the magazines. The magazines left out there should fully vet, they can't be doing so. & to Anon at 5:23pm,perhaps you should delve into the writer's work of the Elle Decor article you referred to,He has written the best and for the best magazines,publications and edited and written a number of books.His insights and powers of observation are what any writer would want to possess, Or perhaps you already know that?

Shauna said...

I'm really impressed with how much they're doing with so little.

Has anyone printed it out? I'm tempted.

And as far was the articles - does anyone really a shelter mag for the prose? Not me. It ain't the New Yorker and that's FINE.

Anonymous said...

I think they are getting more and more interesting as they find their way, but the virtual magazine format is annoying. Doesn't work for newspapers either. Also it is still hard to read.

Anonymous said...

Definitely better than No 2... but still can't deal with the online mags. I need to hold the magazine!!

erin@designcrisis said...

Too junior leagueish for my taste. I did enjoy La Wearstler's latest overhaul of The Avalon.

Oh, and I second the comment re Lizzie Bailey's filthy grout! Clean it, regrout it, or at least photoshop that nasty shit out. Revolting.

Zaph said...

guess I am in the minority...I'm not keen on the baby pic above the mantle piece (too 'pushy parents on a mission'). The tray? Really...pass. Love the persian carpet.

liz said...

I LOVED issue 3! I am so happy to see more homes featured. Now Lonny just needs more interior designers versus diy'ers. That being said I thought the two sisters apartment s were cute though not very advanced. Loved their art though and found reading about that interesting. LOVED Sara Gilbanes home. She looks fun and happy just like her interiors. When I have saved up she is my first call. Beautiful and great style

The Chick said...

Love it but it drives me nuts that there is no source page. Hunting for something you saw in a magazine is like pulling teeth.

sketch42 said...

I cant really understand why they chose this exact format for their content.

To me, it is the worst of both worlds:

Its not updated daily like a blog, and its hard to read and not physical.

If they were going to do a website, why not do something like a really sophisticated blog?

I dont know the answer, but this doesnt seem like its it. Although, it might be perfect on the iPad.

Anonymous said...

well gosh, I actually thought it kind of sucked. stacks of books and gross Wearstler 80's wallpaper (in her feature and others)...I think everyone WANTS to like, so they convince themselves they really do. at least it wasn't all black and antlers like the first two.

Kristin said...

It needs a source page. I don't see why they can't identify the different fabrics, papers, and furniture even when the sources don't have a website. The link option is nice, but a few things I linked to don't sell that object anymore. And these links were to brand-new retail, not consignment and vintage shops. Better yet, instead of a source page, just show the source when you hover over object in question.

I don't think I'll ever read the articles. It's too difficult. I have a small laptop. Maybe they include the sources for some of the non-linked objects in the articles. I don't know. I tried to read to find out (there was a great fabric), but I got frustrated.

I would prefer to see less close-ups of tablescapes and more photos where I can see the layout of the room.

I was really pleased to see a Betsy Burnham Instant Space home.

Otherwise, I really like this issue, and I hope the magazine does well. I'll be reading it when it comes out.

Christina said...

I also did not like the meandering print that didn't match up with the photos in the layout about the two sisters.

And, yes, that concept was covered in Domino. And, again, my reaction was: OMG, two (wealthy) sisters in the same building with different decorating styles!! INCREDIBLE!

Liked the photos, though.

reclamationdesign@yahoo.com said...

Lonny is a great online magazine. If it were financially feasible to put out a print magazine of this type (real interior design for real people, shall we say) in this economic climate, we would still have the FABULOUS, WONDERFUL, BEST EVER, I MISS IT EVERYDAY Domino. The photos images are great. And, oh, do people actually read shelter magazines? Who knew.

Anonymous said...

"House Beautiful is doing really well."

What numbers back up that "really well"?

According to Folio, in the first half of 2009, ad dollars at House Beautiful declined 21.8 percent and ad pages dropped 26.1 percent, compared to the same period of the previous year.

How have the first issues of 2010 performed?

redbrickbuilding said...

Lots to like about issue 3. It feels way more substantial than the previous issue and I'm finding it easier to navigate.

The chipolino marble hotel bar and the Ryan Korban article were my faves. I found that too much of the decor was in the girly-graphic genre. The sisters decorating article was an uninspired copy of the the same idea in Domino.

I wish they'd continue to feature more of the decor of exotic/off-the-beaten-path stores and restaurants or other non-residential spaces - this issue felt a bit tame/domestic.

I agree with the negative comments about the writing style/editing. I'm so annoyed by it that I don't read the articles - just look at the pictures, click the links I like, skim the sidebars. Which is a huge insult given that I read all the articles in my print mags cover to cover...even the uninspired ones.

Cait said...

Loved issue three! Although they need some decent editing....SO many grammatical errors...just like Twilight. (not surprising)

tobe said...

freaking brillz.

Stripes-ON-Stripes said...

I'm sorry loved the first two and the third not so much. I maybe would enjoy the experience more if an actual magazine I had to hold instead of waiting for my computer to turn pages.

Anonymous said...

Ummm, the only reason I'm commenting is that I absolutely love House Beautiful and I've subscribed for years; it always gets better or stays current? Cannot be sure, and Newell Turner is right! They cannot be losing.

As far as Lonnie goes, the format gives me a headache - they need to paginate down like many bloggers do; I hate Kelly Wearstler and wish she'd just go away! Her design style is loud and garish - I'm starting to recognize her 70's hysteria and it's nauseating!

I'm usually not that hard on people, but I wonder if it's money or access to money, that inspires all the drooling over someone with no taste?

Anonymous said...

I absolutely love House Beautiful and I've subscribed for years; it always gets better or stays current? Cannot be sure, and Newell Turner is right! They cannot be losing.

Ahh. If you love it, its success is ensured. Good business plan.

Anonymous said...

LONNY is a great response to the undenyable disappointment of those left clenching their last Domino issue for many many months. It's a great lesson in lemons and lemonade and realizing that the market which so demands this perspective is out there- the overhead was too too much. So Bravo to LONNY for figuring out that an online platform allows them to cater to their demographic, add more editorial control, and still turn a pretty penny. And for those that would wimper that they are missing their glossy... quit your bellyaching. LONNY gives you the option to print the magazine. And should you find that to be too big a pain, then you might consider how much larger a pain it is for a FREE publication to print THOUSANDS...

Simply enjoy the magazine, offer a better solution (to the editor), or be snarky and do nothing. The choice is yours.