Wednesday, March 3, 2010

Seattle people.



This ad played before A Single Man, which we saw this weekend at the Harvard Exit theater.

Very loud hissing from the Seattle audience. The Stella Artois ads are kind of pushing our limits. I don't think the LVMH people (or their ad agency) really understand their markets, you know? You can't tell Seattle people that the $1000 Keepall 55 is really about "the journey."




HERE.

(The trash bags are so hilarious... what I would give for LV toilet paper or LV trash can liners.)

33 comments:

SL said...

Is that vid. for real? If so, how fucking funny! Whenever I see people (ok, they are usually women) carrying a bag with that logo I always think what a douche. Although the machine gun & chain saw are brilliant. xoxo,
SL

boops said...

LV tampons?

Jen of Made By Girl said...

OMG I can't believe there is a house too...haha

Jen Ramos
www.madebygirl.com
madebygirl.blogspot.com

Anonymous said...

gag.

Francine Gardner said...

Love the ad...so beautifully done and encompasses why I travel...more for self discovery and how to relate to the world. I look at this advertising as "not in your face" type of communication, Although, unless i travel to Paris, I do not flash any such brand around.I learned my lesson once, when my mother had given me a set of beautiful LV bags and they were all stolen, never making it to the luggage carousel!! The single man, although utterly depressing is an excellent movie....as for the Vuitton logo on toilet paper,,,,you might not be so far off, they do wear Louis Vuitton face pollution masks in Tokyo after all...

Anonymous said...

I am so with the city of Seattle on the LV promo before movie. The Anjelika in NYC has been playing it for about a year now. Sensitive people forlornly pondering their existence over leathergoods. Ugh!
I admit, I have hissed.

hello said...

I want to know what you thought of the movie...

KELLI said...
This comment has been removed by the author.
Richie Designs said...

I liked the ad for it's sentiment and beauty but not sure how a LV bag would make me discover myself more.

I get what they are doing with the ad and I also understand why people hiss.

Given the opportunity to own a LV piece of luggage for free? I don't think any of the hissers would say no.

Aaron said...

I think "The Journeys" campaign is great. Reality has nothing to do with advertising. LV is selling the dream lifestyle. Quiet, misty mornings in Mumbai without the shits. Vibrant Tokyo nights without the smog and a raw egg on everything. A barefoot stroll in the desert without getting dangerously dehydrated.

LV doesn't have to spend money on their target market, movie stars and Kanye have taken care of that.

I've become a big fan of Wrangler lately. Check this out:

http://eu.wrangler.com/bluebell/#/collection

casey said...

that video should go out with the trash in the LV trash bag.

Here's another DIY LV I came across recently. http://twitpic.com/9xzd9
It won't elicit a hiss.

snobertson said...

Well for one, Seattle people take vacations.

Just like Seattle people buy their faucets at the Home Depot.

We aren't really a luxury brand, luxury experience market. Sad, but true.

It's why I gasp in shock and awe when I see a red sole on someone at a cocktail party - a kindred spirit who somehow wandered in to this town and can't figure out why the hell everyone else is in Merrells at Benaroya Hall.

Maria said...

that ad is so OFF it's laughable.

Anonymous said...

Awful Ad win of the year. I suppose if you are very egocentric you could believe you are made better by a VL logo on your bag. One probably made in China at the same factory as the Target one. Seattle people are thrifty people.

Jane Schott said...

OH, THIS IS JUST WHAT I NEEDED TO SEE TONIGHT.

XXX

design citation said...

Hello! Did you say it played before A SINGLE MAN - the most uptight, gayest movie EVER. People who loved that film probably climaxed over the ad.
I have a friend who collects really weird counterfeit LV/Gucci/designer (counterfeit ) items. You now like, LV embossed flasks and hair clips. Hilarious.

SGM said...

It's the house that does it for me. Someone worked hard on that shit!

Anonymous said...

design citation:

A movie about gay men is the "gayest movie EVER"?

What are you--11?

Anonymous said...

The car: Didn't Madeline Kahn drive that bitch in "High Anxiety"?

Tania -Grange de Charme said...

I love your post about Louis Vuitton ! The trash made me laugh so chic !!!! have a great week-end !

NotThatInsecure said...

When I was a teenager I thought that manufacturers should pay me for wearing their logo as a form of advertisement.
I also thought it was literally insane to pay $1000 for a plastic purse.
I really can't get over that attitude.

Anonymous said...

I love this post. I live in a small town in Indiana and laugh everytime a see a woman carrying a Louis getting out of a piece of shit car. I liked the link to the company to sells the fabric...could be fun to sew up a few fakes myself! I have a fake piece of louis luggage I picked up at Goodwill for three bucks...I like to stage it sometimes so I can pretend to be pompos ass! That house was wicked cool, as was the oldsmobile! You are the Queen of Decor!

Jessica said...

A bit more for the "Bellevue" market than Seattle - though it sure was trying to be cool, hip, edgy and earthy in the hopes of appealing to a Seattle type crowd. Don't get the label thing at all, never have, pretentiousness is to hard to live up to.

Loved Snobertson's response...so true! I've seen sequins AND jeans at PNB. We're such a mix here, and that's why I love this city!

Anonymous said...

Aaron:

The insight that ads sell fantasies is not groundbreaking.

Thanks though.

Harp On Design said...

The LV bedding...ouch on the eyes!

I've always associated the LV logo with chain link fencing. They're like peas and carrots, really.

Anonymous said...

Yep. When I win the lottery it's a louis vuitton double wide for me.

Nini said...

In my inconsequential opinion, people who don't like the ad are as big idiots as people who buy the cheapest logo'd item they can find just to have something LV.

Louis Vuitton's history is based in luggage. As in, people 100 years ago who could afford to travel would buy LV trunks when they sailed around the world or took the orient express, or went on their honeymoon etc. For anyone who has loved to read travel diaries or memoirs of interesting (and wealthy) Europeans from the 19th and early 20th century who traveled to Egypt or Macau or wherever, what kind of luggage do think they were using? They were using the Goyard, the Hermes, and the LV's (just examples of the ones we regularly read about nowadays). Nylon backpacks from Mountain Equipment Co-op??? I don't think so.

As for the placement of the ad, this movie is made by the man who made Gucci a luxury powerhouse. LV reasonable assumed that at least a portion of the audience is watching it for that reason.

However...
Living in Vancouver, I would say that people in Seattle as a whole are less brand obsessed. Especially compared to Vancouver. The ad would probably have more impact in Van but maybe they are showing it here. I haven't seen A Single Man yet...

Poppy Q said...

Great post, in reality they should show the three hour wait at an airport that smells of fries and hotel rooms that smell of the three thousand people who have slept in them before you.

I wonder how much the trash bags cost?

erin@designcrisis said...

Wow, how awesome that LA Weekly stole our post and gave us zero credit.

http://design-crisis.com/?p=407

whorange said...

you know that house is worth phat cash with that security fence and all.

Harvey Millstein, Certified Interior Decorator, said...

I hope they brand A Single Man.

Picturing A Single Man action figures, A Single Man Happy Meals (Lonely Meals?), A Single Man screen savers...

Anonymous said...

Ha, I'm a bargain shopper who lives in Levi's, and I have a Louis Vuitton bag and love the hell out of it. I've carried it for three years and it looks great -- it's wipe-able! It fits a large-ish camera and notebook and And LV will fix a strap if it breaks.

If I do get tired of it someday, I can bung it back in the bag and box and sell it on eBay. Try that with a vintage purse from JCPenney. :)

red ticking said...

hilarious... and glad you are back friend... missed you