Tuesday, April 6, 2010

Big news on the magazine front:


(Thanks to my hot tipper, Harvey Millstein)


Many changes to report:

Stephen Drucker will move to Town and Country, shaking the dust off Miss Havisham.

Dara Caponigro (formerly at Domino) will revive Veranda. This is SUCH great news. Veranda is a great magazine for the "I-have-money-and-I-am-over-50" set. Hopefully Dara can make it a tad younger and sneak in some newness while reducing the number of "look at my French-inspired southern chateau" stories.

Newell Turner takes over House Beautiful. Yay, Newell.


HERE.

25 comments:

Katy said...

Oh that's great news about Veranda. I've always thought that magazine was THISCLOSE to being something I'd like to read, but just hadn't gotten there yet. Looking forward to the newness! --Katy

Anonymous said...

Stephen Drucker is awesome. Love him.

Newell Turner is also a good pick, although he has a lot to make up for wrt that TV easel. That was crap.

Ivy Lane said...

wow! thanks for the tip! Looking forward to seeing how they change, revive..each publication. Hope Stephen can loosin' up T & C a bit..

my favorite and my best said...

peeing rainbows.

Julian said...

Oh God-I hope he does not ruin Veranda-Not everyone is the Domino type..Lets hope for the best-Everyone deserves a chance..

Anonymous said...

A TV easel? Isn't that one of Vicente Wolf's genius ideas (along with turning chairs into easels)?

Anyway, I would have given Veranda to the girls from Sassy.

Marija said...

Stephen Drucker at Town & Country is a really good move. Veranda can certainly use a shot of cool (but maybe not too much flea market - lots of rustic as is) and House Beautiful seems to change so often, don't konw that I'll notice the difference. All exciting news nonetheless. I thought you were going to tell us more magz were folding! Whew! Marija

Stephanie said...

oooooh! So exciting! Can't wait to see the exciting direction these mags take!

Anonymous said...

"...reducing the number of 'look at my French-inspired southern chateau' stories."

Do you want Houston to just implode?!

little augury said...

Veranda started as a wonderful mag-over the years it has waned terribly. I don't think taking it into a domino direction is anything I would be interested in. HB needs a tremendous amount of work NTurner is perfect-Just in time I would say. I don't know about Drucker at T&C-what is it all about anyway-could it be relevant possibly still-unless it morphs into a more open lifestyle and interiors mag. Hope they all succeed. We need them. pgt

anon said...

Really? That's awesome. I just stand at the newstand and sink when I see the slim pickings.
This is good news, indeed.

Anonymous said...

Anon 2:58 - or those in Houston who think their house is a Southern French Chateau. I wouldn't dare call any names.

Anonymous said...

I am a wealthy under 40 year old, and love Veranda because I can't stand the 'let's do our house on the cheap and hot glue that piece of ribbon to a lamp' type style. Let's face it - most of the people with money in this country are over 40 - not the crowd under 40 - they need a sophisticated magazine too.

Decorno said...

Anon - I agree completely. No one wants Dara to Domino-ify that magazine... just maybe tone down the gilded this and the fake-French that. I like that magazine - especially the attention to small gardens and patio spaces around the featured homes.

Anonymous said...

Thank for the heads-up. I will say that I will be sad to see Stephen Drucker leave House Beautiful. I think he has done an amazing job with the magazine since Marion McEvoy left. She was GREAT! I am happy that Dara has a new magazine but I don't want to see Veranda become a new Domino. I loved Domino and have saved every issue. My interest is peeked!

Decorno said...

Dara didn't start at Domino, so I don't think anyone needs to worry that she's going to come into the job with her glue gun and tassels.

From the press release:

"Prior to (Domio), she spent 12 years at House Beautiful in a variety of editorial positions, including southern editor within the design and decoration department. Caponigro also created and owned a business dealing in European antiques. She began her career at the Cooper-Hewitt Museum."

maison21 said...

this is good news, all the way around!

mr. drucker completely revitalized and reinvented house beautiful, and i hope his modern (yet not *too* modern) attitude will do the same for town & country. mr. turner is a great choice to helm HB because of his creative vision- a strong editorial vision moving forward is just what HB needs (imho). and if anyone can de-chateau-ize veranda, it's ms. caponigro. i'm sure she will keep it upscale (we have plenty of blogs specializing in cheap n' chic, so magazines would do well to concentrate on the "aspirational"), but really, all that faux old world crap has gotta go. there ARE markets where people don't feel the need to slavishly ape the past in order to be considered sophisticated, ya know.

i hope this decor magazine shake up helps another big publisher decide to bring their shelter brand into the 21st century- this is no time to cultivate readership as usual! regardless, i'm very excited about these positive changes at hearst!

Bailey@ peppermintbliss said...

I mean if all of the other great shelters are folding, might as well fluff up the ones that remain. I am most excited for the Veranda revamp

Patrick said...

Domino and Veranda should never be mentioned in the same sentence. The aesthetics of each couldn't be more opposite or contrary. Kudos to whoever made the decision to shake up Veranda.

Anonymous said...

I can't say I know any of the names other than Drucker's but this seems like the perfect opportunity to totally screw up Veranda and HB. Just hope Ina Garten stays at HB and Veranda's very distinct look and feel don't change, even if its content has to.

It's funny, Decorno, how much of a media whore I am and your blog was where I heard this first.

Anonymous said...

They should rename Veranda "Stoop."

To make it more "street."

Anonymous said...

Perhaps Veranda (Stoop) can be turned into Southern Accents, a great magazine that went away. Veranda is WAY too stiff. Stepen Drucker was a genius with HB, started the entire paint color listing trend. Newell Turner is a good choice. Liveable/easy style. But what about Cottage Living? Please bring that back from beyond.

Blog Author(s) said...

T & C is lucky to get Drucker. I am apprehensive about the new person for HB though. I really like HB in it's current state.

Anonymous said...

With all the comments about T&C I can not believe there is no mention of the Horoscope page. I think it's great! In fact that might be my suggestion...instead of the easy access{a quick read in the grocery store line} last page position, maybe bury it somewhere in the middle.
Followers might actually have to buy the mag.
Ps:Women's Day is looking good lately!

Anonymous said...

"this is good news, all the way around!"

Disagree. If Drucker fails to turn T & C around--or if T & C is so moribund no one can revive it--then he will be out of a job, and House Beautiful will be cut loose from its best editor. Lose/lose.